ADVERTISING
We'll use our creative powerhouse to help you produce rocketship-results with your advertising campaigns. Our campaigns perform better than other digital marketers because we're not other digital marketers. We're true advertisers.
Creative Concepting
Creative advertising is what separates good campaigns from great campaigns. Our creatives at BOLT come from the traditional advertising world, rather than the digital space. This means they have experience coming up with campaigns that had to succeed in a world where the barrier of entry for advertising is much, much higher, meaning greater ROIs and lower CPCs for your business.
Certified Experts
BOLT has Facebook Blueprint and Google AdSense certifications, which is how we stay up to date with the best advertising practices in these digital mediums. These expert certifications ensure that our team members have experience creating digital ad campaigns and are intimately familiar with all of the features on each platform.
(Re) Targeting
We utilize event tracking to retarget people who click to your site, but don't convert. By taking this sales-funnel expanding approach, we're able to increase your conversion rate and lowers the cost per conversion.
Integrated Marketing Mix
Since our creatives come from the traditional advertising world, we're also able to implement a traditional advertising approach to create the best marketing mix. We can get your business in magazines, newspapers, and on billboards to help you reach your entire demographic.
We had never had a lot of success running Facebook Ads. It honestly felt like a lost cause until Jake came around and taught us how to make better creatives.
- Tarun S.
CMO, Campus Protein
Jake's copywriting skills are excellent. His articles consistently perform above the rest of our writers, and he's an integral member of our blogging team.
- Sarah H.
SEO Manager, Myprotein
OUR PROCESS
CREATING SOCIAL MEDIA AD CAMPAIGNS THAT CONVERT
When it comes to digital advertising, we apply the same principles from traditional advertising. We'll take good concepts and go lateral, we'll involve the audience and get people thinking, and more. Once we have a couple of solid concepts, we A/B test different target demographic and creatives to maximize every one of your dollars spent and get the best conversion rate possible.
STEP ONE
01.
RESEARCH
Before we begin concepting, we look at the key insights and unique selling propositions (USPs) that we can use to position your brand above the rest. Once we have that, we can begin concepting.
STEP TWO
02.
CONCEPT
In the concepting stage, we begin sketching possible executions, based on the USP. This is the beginning of creating a campaign, which will include multiple creatives you can run throughout the year.
STEP THREE
03.
DEVELOP
Once we've come up with a couple of standout ideas, we begin developing creatives for the best ones. We'll come up with unique visuals, copywriting, and possible targeting strategies for each ad set.
STEP FOUR
04.
ADVERTISE
Based on your ad spend, we'll allocate a percentage of the budget to each of our ad sets and see how each one performs. Our goal in this stage is to find an early breakout ad set, that we can build into a full campaign.
STEP FIVE
05.
ADAPT
After running all of the ad sets for a brief period, we'll choose the best one or two to build out full campaigns and A/B test different visuals, copy, and targeting. This is how we're able to achieve better CPCs and ROAs than other digital marketing agencies.