Scroll to learn more about our digital advertising process and services.
WHAT ARE CLIENTS ARE SAYING
We had never had a lot of success running Facebook Ads. It honestly felt like a lost cause until [Bolt] came around and taught us how to make better creatives.
- Tarun S.
CMO, Campus Protein
[Bolt]'s copywriting [is] excellent. [Their] articles consistently perform above the rest of our writers.
- Sarah H.
SEO Manager, Myprotein
CREATING SOCIAL MEDIA AD CAMPAIGNS THAT CONVERT
Before we begin concepting, we look at the key insights and unique selling propositions (USPs) that we can use to position your brand above the rest. Once we have that, we can begin concepting.
In the concepting stage, we begin sketching possible executions, based on the USP. This is the beginning of creating a campaign, which will include multiple creatives you can run throughout the year.
Once we've come up with a couple of standout ideas, we begin developing creatives for the best ones. We'll come up with unique visuals, copywriting, and possible targeting strategies for each ad set.
Based on your ad spend, we'll allocate a percentage of the budget to each of our ad sets and see how each one performs. Our goal in this stage is to find an early breakout ad set, that we can build into a full campaign.
After running all of the ad sets for a brief period, we'll choose the best one or two to build out full campaigns and A/B test different visuals, copy, and targeting. This is how we're able to achieve better CPCs and ROAs than other digital marketing agencies.