If your website is how you convert customers, social media is how you follow up. A good social presence gets your audience to act as a de facto sales force, sharing your page to all of their friends. Read below to see how we'll help you build that!
Social Media Experts
We currently manage content creation for audiences of over 50M+ across Instagram and Twitter. Our team members have managed social media accounts across industries far and wide, including grocery stores, car dealerships, start ups, etc. As such, we're intimately familiar with the best practices of each social media platform, especially in their everchanging landscapes.
BOLT has access to enterprise-level analytic-tracking software because of our agency structure. With these tools, we're able to actively monitor our strategies and determine exactly what's working and what isn't. We then optimize your calendar to only contain the most powerful content, which will guarantee that we achieve an above-average engagement rate for your business.
In addition to our diverse social media backgrounds, our team members come from various professional fields, which allows us to brainstorm more creative content calendars that push the boundaries of what's possible for brands on social media. Our goal is for your social feed to be instantly recognizable, even if you were to hide all of the logos.
Our main goal, besides being a smash hit, is being 100% transparent. Every month, we compile and analyze all of your analytics and package them into a BOLT Growth Report. This report contains all the information you need, easily broken down into terms you can understand. It will tell you what our goals are, what we're doing to achieve them, and how exactly it is working, with all the numbers.
I worked with these two girls before finding BOLT. They were good at taking pictures, but they definitely weren’t as creative as the team here. It’s really the content and the creativity behind it that you’re paying for, and that's been worth every penny for me. Every week we have a couple of new people come in because they saw one of our stories on Instagram. Thank you!
- Nick P.
Owner, Nooks Organic
I never had to guess who was with BOLT (their photographers always had on lightning bolt polo shirts so we could easily identify them), and they took only as much time as they needed to produce our content for the week. It was almost like they weren’t even there! BOLT helped us realize the steps we needed to take to succeed on social media.
- Jim B.
Owner, Mercedes-Benz of Huntington
AVERAGE INSTAGRAM ENGAGEMENT RATE
HOW WE MAKE "HUMAN-BASED" SOCIAL MEDIA STRATEGIES THAT ACTUALLY WORK
Social media is a platform for people, not brands. So for brands to succeed, they need to feel like real people. The analogy we like to use is the Office Christmas Party example. Who would be the bigger hit at your office Christmas party — the guy who can only talk about the project he's working on and tries to show you various pictures of his different desk ornaments, or the guy who goes around the room talking to others about their interests, and is able to provide valuable remarks about whichever topics they talk about?
Scroll down to see how you can become the second guy at the social media cocktail party.
The first step in creating a slam-dunk social media strategy is determining what the business goals are. We'll then pinpoint which metrics we need to track and set S.M.A.R.T. goals for our social strategy.
After determining the KPIs and goals for our strategy, we perform market research and a competitive analysis to see what other companies in the industry are doing on social media, and how we can do better.
Once we've done all the research, we apply our proven strategies from the BOLT Social Media Playbook to build a content calendar. This ensures that your brand's storytelling is consistent across every one of your social media channels.
After building out the content calendar, we either guide you through our document to make sure you understand what to post, or we can arrange to send in photographers and handle content creation in-house!
Every month, we'll compile and package all of your analytics into a BOLT Growth Report so you know exactly how your business is performing online. If the results are as good as we expect, we'll carry forward and continue spreading your message!