Case Study of
MERCEDES-BENZ OF HUNTINGTON
Content Creation • Social Media Strategy
Huntington, NY
Client Profile
Mercedes-Benz of Huntington is the premiere Mercedes-Benz dealership in Long Island, NY. They are apart of Competition Auto Group, which sells over 10,000 cars each year and has been a family-owned business for three generations.
Challenge
Mercedes-Benz of Huntington wanted to find a way to strengthen it's relationships with its customers online, to nurture new and repeat sales.
Produce content that encourages activity
Attract sales of Mercedes-Benz vehicles
Connect with past and future customers
Strategy
Objective: Use social media to encourage possible customers to visit the dealership and follow up with previous customers to ensure satisfaction.
Methods:
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Hashtag strategy combined with visual storytelling to get more comments
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Content pillars to build out a niche
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Reciprocity techniques to develop an engaged and loyal community
Results
Thanks to our social media strategy and occasional photography, Mercedes-Benz of Huntington multiplied their Instagram engagement.
✔ 3% engagement rate (3x avg.)
✔ High-quality social media images
✔ 10-20 comments on average
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