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Case Study of


Content Creation • Social Media Strategy
Huntington, NY

Client Profile

Mercedes-Benz of Huntington is the premiere Mercedes-Benz dealership in Long Island, NY. They are apart of Competition Auto Group, which sells over 10,000 cars each year and has been a family-owned business for three generations.

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Mercedes-Benz of Huntington wanted to find a way to strengthen it's relationships with its customers online, to nurture new and repeat sales.

Produce content that encourages activity

Attract sales of Mercedes-Benz vehicles

Connect with past and future customers



Objective: Use social media to encourage possible customers to visit the dealership and follow up with previous customers to ensure satisfaction.


  1. Hashtag strategy combined with visual storytelling to get more comments

  2. Content pillars to build out a niche

  3. Reciprocity techniques to develop an engaged and loyal community


Thanks to our social media strategy and occasional photography, Mercedes-Benz of Huntington multiplied their Instagram engagement.

3% engagement rate (3x avg.)

High-quality social media images

10-20 comments on average

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