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Case Study of

MERCEDES-BENZ OF HUNTINGTON

Content Creation • Social Media Strategy
Huntington, NY
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Client Profile

Mercedes-Benz of Huntington is the premiere Mercedes-Benz dealership in Long Island, NY. They are apart of Competition Auto Group, which sells over 10,000 cars each year and has been a family-owned business for three generations.

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Challenge

Mercedes-Benz of Huntington wanted to find a way to strengthen it's relationships with its customers online, to nurture new and repeat sales.

Produce content that encourages activity

Attract sales of Mercedes-Benz vehicles

Connect with past and future customers

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Strategy

Objective: Use social media to encourage possible customers to visit the dealership and follow up with previous customers to ensure satisfaction.

Methods:

  1. Hashtag strategy combined with visual storytelling to get more comments

  2. Content pillars to build out a niche

  3. Reciprocity techniques to develop an engaged and loyal community

Results

Thanks to our social media strategy and occasional photography, Mercedes-Benz of Huntington multiplied their Instagram engagement.

3% engagement rate (3x avg.)

High-quality social media images

10-20 comments on average

Click to Expand

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