Mercedes-Benz of Huntington is the premiere Mercedes-Benz dealership in Long Island, NY. They are apart of Competition Auto Group, which sells over 10,000 cars each year and has been a family-owned business for three generations.
Mercedes-Benz of Huntington wanted to find a way to strengthen it's relationships with its customers online, to nurture new and repeat sales.
Produce content that encourages activity
Attract sales of Mercedes-Benz vehicles
Connect with past and future customers
Objective: Use social media to encourage possible customers to visit the dealership and follow up with previous customers to ensure satisfaction.
Hashtag strategy combined with visual storytelling to get more comments
Content pillars to build out a niche
Reciprocity techniques to develop an engaged and loyal community