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Work Showcase

Myprotein

SEO Copywriting
New York, NY
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Client Profile

Myprotein is a $100MM+ nutritional supplement brand based in New York, NY. They were founded in Cheshire, UK in 2004 and later acquired by British e-commerce company, The Hut Group. They are one of the top global producers of nutritional supplements and gym apparel.

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Overview of Services Provided

Myprotein needed freelance writers to help increase it's rank in search engines and sell more products online.

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SEO Copywriting

Objective: Publish actionable, research-based articles for Myprotein's blog, "The Zone."

Methods:

  1. Research synthesis and summarization

  2. Trello to keep track of projects

  3. SEO copywriting

  4. Keyword and article guidelines

Results:

  1. 25 articles published between May 2016 and September 2017.

  2. Organic ranking in Google's Featured Snippets

 

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