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Case Study of


Copywriting • Search Engine Optimization (SEO)
New York, NY

Client Profile

Myprotein is a $100MM+ nutritional supplement brand based in New York, NY. They were founded in Cheshire, UK in 2004 and later acquired by British e-commerce company, The Hut Group. They are one of the top global producers of nutritional supplements and gym apparel.

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In 2016, Myprotein needed help improving it's ranking in US search engines. With the help of our founder, Jake Bolling, Myprotein launched The Zone, an SEO-focused copywriting house. Through The Zone, Bolling published 25 articles on a freelance basis throughout 2016 and 2017 for the global supplement retailer.

Keyword utilization

Research synthesis and summarization

Sales-driven copywriting



Objective: Synthesize new health and fitness research and write articles that both sell Myprotein's supplements and improve the company's search ranking.


  1. Keyword research and utilization

  2. Copywriting

  3. Affiliate marketing analytics


In 18 months of partnership, Bolling produced 25 articles for Myprotein on various health and fitness related topics.

Keyword-focused SEO articles

Sales-driven copywriting

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