Nooks Organic is a health-food bar in Roslyn, NY. Founded by Nick Pace in 2014, initially sold acai bowls and smoothies, but has now expanded to include poke and ramen as well. The company has a cult following of health-focused individuals in the Nassau County region.
Competing with other, well-established local juice bars, Nooks Organic wanted to set itself apart online with a kickoff social media marketing campaign that would foster a loyal community.
Define a scalable content marketing strategy
Attract new customers via guerrilla social media marketing
Maintain relationships with new and existing fans
Objective: Come up with a highly-sharable social media marketing strategy for Nooks Organic