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Marketing Company
Work Showcase

SCOUT SOCIAL

Paid Social Media Ads • Social Media Management
Atlanta, GA
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Client Profile

Scout Social (now Offbeat Media Group) is a media network comprising of social media pages with over 800M followers. Scout has worked with various Fortune 1000 and $1B+ companies.

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Overview of Services Provided

Scout Social needed help producing creatives for meme activation campaigns and managing their large network of Instagram and TikTok accounts.

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Paid Social Media Ads

Objective: Create humorous ads that fit brand safety limits for placement across large MM network of Instagram meme pages.

Methods:

  1. Meme activations

  2. A/B testing

Results:

  1. One of our largest campaigns for a large, Southern fast-food chain (NDA signed) delivered over 17.5M impressions.

  2. Delivered similar results in other campaigns for Fortune 500 and 1000 companies, globally-recognized political campaigns, and hot start-ups.

 

Brands We Publicly Worked With While at Scout Social/Offbeat Media Group

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Social Media Management

Objective: Maintain Scout Social's Instagram and TikTok pages and increase engagement rate.

Methods:

  1. Daily posting

  2. Content calendar through Planoly and Buffer

  3. Licensed content library (Collab Inc.)

  4. Designed new Instagram Story and Lens concepts to boost engagement

Results:

  1. On average, 1% increase in engagement while working together

  2. Maintained 15 daily posts on Instagram and 3 daily posts on TikTok per page

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