top of page
Work Showcase
SCOUT SOCIAL
Paid Social Media Ads • Social Media Management
Atlanta, GA
Client Profile
Scout Social (now Offbeat Media Group) is a media network comprising of social media pages with over 800M followers. Scout has worked with various Fortune 1000 and $1B+ companies.
Client Profile
Scout Social needed help producing creatives for meme activation campaigns and managing their large network of Instagram, TikTok, and Twitter accounts.
Paid Social Media Ads
Objective: Create humorous ads that fit brand safety limits for placement across large MM network of Instagram meme pages.
Methods:
-
Meme activations
-
A/B testing
Results:
-
One of our largest campaigns for a large, Southern fast-food chain (NDA signed) delivered over 17.5M impressions.
-
Delivered similar results in other campaigns for Fortune 500 and 1000 companies, globally-recognized political campaigns, and hot start-ups.
Scout Social - Paid Social Media Ads
Brands We Publicly Worked With While at Scout Social/Offbeat Media Group
Click to Expand
Social Media Management
Objective: Maintain Scout Social's Instagram and TikTok pages and increase engagement rate.
Methods:
-
Daily posting
-
Content calendar through Planoly and Buffer
-
Licensed content library (Collab Inc.)
-
Designed new Instagram Story and Lens concepts to boost engagement
Results:
-
On average, 1% increase in engagement while working together
-
Maintained 15 daily posts on Instagram and 3 daily posts on TikTok per page
Scout Social - Social Media Management
Click to Expand
bottom of page